After doing some research I have found the media institution
that might distribute my media product. The media institution I have chosen is
ICP (International Publishing Company), it is one of the United Kingdom’s
leading consumer magazine and digital publishers, with a large portfolio
selling over 350 million copies each year. ICP Media groups titles under five
magazine divisions: Connect (women’s weeklies such as Now Magazine and Look),
Inspire (leisure and specialist), Ignite! (Men’s lifestyle and entertainment),
SouthBank (women’s lifestyle and home interests) and TX (portfolio of
television titles). In addition, there is Marketforce, the UK’s leading
magazine distribution business. Digitally they have WOTV and goodtoknow. Also,
they own successful music magazines like; NME, Uncut, and Guitar and Bass.
The main reason behind my decision in choosing ICP was due
to the fact that they have plenty of experience if distributing major magazines
as they successfully distribute, NME and Uncut, also they have a huge audience
who subscribe to their magazine and who also read their magazine, in addition
they also use multiple platforms to distribute their products, which today with
the digitalisation is a benefit. Furthermore ICP currently only publishes a
traditional rock magazine NME, and do not publish any dance/clubbing magazine,
this would benefit my magazine as it would not have to compete with any other
existing magazines within that genre that they already distribute, unlike if I
was to choose Development Hell Ltd, who publish Mixmag. However, as they
already have such successful magazines when it comes to wanting one to one
services with the institution it may become a problem if they have other
priorities. Overall, I think that ICP would be my best choice for my product
being published.
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