Friday, 27 March 2015

Q3. What kind of media institution might distribute your media product and why?

After doing some research I have found the media institution that might distribute my media product. The media institution I have chosen is ICP (International Publishing Company), it is one of the United Kingdom’s leading consumer magazine and digital publishers, with a large portfolio selling over 350 million copies each year. ICP Media groups titles under five magazine divisions: Connect (women’s weeklies such as Now Magazine and Look), Inspire (leisure and specialist), Ignite! (Men’s lifestyle and entertainment), SouthBank (women’s lifestyle and home interests) and TX (portfolio of television titles). In addition, there is Marketforce, the UK’s leading magazine distribution business. Digitally they have WOTV and goodtoknow. Also, they own successful music magazines like; NME, Uncut, and Guitar and Bass.



The main reason behind my decision in choosing ICP was due to the fact that they have plenty of experience if distributing major magazines as they successfully distribute, NME and Uncut, also they have a huge audience who subscribe to their magazine and who also read their magazine, in addition they also use multiple platforms to distribute their products, which today with the digitalisation is a benefit. Furthermore ICP currently only publishes a traditional rock magazine NME, and do not publish any dance/clubbing magazine, this would benefit my magazine as it would not have to compete with any other existing magazines within that genre that they already distribute, unlike if I was to choose Development Hell Ltd, who publish Mixmag. However, as they already have such successful magazines when it comes to wanting one to one services with the institution it may become a problem if they have other priorities. Overall, I think that ICP would be my best choice for my product being published.



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