Demographics is defined as statistical data about the characteristics of a population, such as the age, gender and income of the people within the population. When the census assembles data about people's ages and genders, this is an example of assembling information about demographics.
Define psychographic information
Psychographics is the study of personality, values, opinions, attitudes, interests, and lifestyles.
Set up an online survey on Survey Moneky
Questions
Demongraphic questions
Ask 10 friends/family/students using survey monkey
1) Male/Female
2) Age 12-15 16-19 20-24 25-34 35+
3) Occupation-Student , school age, professional (someone who has being to university and have a degree), skilled (plummer, electrition), manuel (cleaner, factory worker, farmer), unemployed
4) Income- £0-£10k, £10k-15k, £15k-£20k, £20k-£25k, £30K+
Psychographic questions
1) Name your favourite artist (Calvin Harris ect)
2) How do you consume music? (listen to radio, buy CD's twice a month, subscribe to an online producer Spotify, downlaod online, go see a live band)
3) What are your favourite brands?
4) How often do you read about music online (once a week, once a month, once a day, never)
5) How much do you pay for a weekly/monthly magazine? £2.50-£3, £3.40-£3.60, £3.70-£4.00
https://www.surveymonkey.com/s/75Q7TFJ
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